Trend: Augmented Biology Week of July 16th, 2025 PED use allowed in new Enhanced Games, set for May 2026 – ESPN A new “Olympic-style” event that doesn’t ban but encourages performance-enhancing drugs and therapies will hold its first formal competition in May 2026 in Las Vegas. For the Enhanced Games competition, athletes will be allowed to use PEDs like steroids, testosterone and growth hormone that…
Trendium: Augmented Biology
Trend: Augmented Biology As advancements in health technology and genetic engineering unfold, a new paradigm is taking shape in which health is not merely sustained, but actively optimized and extended. This allows individuals to unlock their full neural, physiological, and psychological potential. A fundamental redefining of the nature of human capability is underway, and a new fusion of body and machine that once seemed like…
Trends in the News (June 18th, 2025)
Trend: Watershed Wellness Week of June 18th, 2025 Oberoi plans to recycle 100% of its waste water by 2030–Times of India As luxury hospitality operator Oberoi plans to open 50 new hotels by the end of this decade, they have also announced plans for a holistic sustainability framework that includes recycling 100% of its waste water by the end of the decade. Balancing Luxury with…
Trend: Watershed Wellness
Trend: Watershed Wellness Industry Takes a Leadership Role in the Water Crisis As water scarcity becomes a growing concern worldwide due to climate change, population growth and pollution, the spa and wellness industry must rise up, both collectively and individually, to address the problem. Spas are intrinsically linked to water—the word spa is said to come from the Latin salus per aquam or “health through…
The Trend in the News ( May 21st, 2025)
Trend: Teen Wellness Week of May 21st, 2025 Everyone’s talking about … Teen wellness–Spa Business Born from a discussion at the GWS, this article asks if wellness destinations and spas should be doing more for teens and what type of programming works best. If adults-only policies have ruled in most spas, is it time to review the age limit? What are the legal and ethical considerations…
Trend: Teen Wellness
Trend: Teen Wellness Teens are suffering, and the wellness world is just starting to create more solutions for their emotional and social health. But critics fear the industry may just be exploiting a new, young, wellness-obsessed consumer. We’ve been bombarded for so long with stats on the teen mental wellness crisis that we’ve become numb, even as the younger generation faces rising levels of anxiety,…
The Trends in the News ( April 16th, 2025)
Trend: Finally, Some Transparency Into What’s in That Supplement Week of April 16th, 2025 The wellness industry has a pill problem–Pop Sugar This new article explores why there seems to be a supplement for everything these days, with an abundance of products often lacking the right ingredients or being contaminated, and sold with no rigorous safety testing. Weight loss and body-building products in particular too…
Trend: Finally, Some Transparency Into What’s in That Supplement
Trend: Finally, Some Transparency Into What’s in That Supplement Supplements are a massive market, but one plagued by lax regulations and serious credibility issues. Most simply aren’t what they claim to be. Now, thankfully, more companies are giving a clear window into ingredients, and tracing the sourcing and production processes … from seed to final product Supplements are a booming $178 billion market that’s moved…
Trend in the News (March 19, 2025)
Trend: Social Saunas Week of March 19th, 2025 ‘In America’s Cities, Saunas Are Becoming the Hottest Social Spot’ — Vogue This article looks at how the growing community sauna movement is creating new spaces for people to meet by pairing saunas with food, music, yoga or fundraising efforts, and how today’s saunas offer a different kind of socializing—and a rare chance to meet a stranger.…
Trend: Social Saunas
Trend: Social Saunas While saunas have been around for thousands of years, they’re currently enjoying an incredible renaissance. From new urban saunas in New York and Chicago, to rustic waterfront saunas in Oslo or Brighton, to saunas with immersive art installations in Tokyo, today’s saunas represent a reinvention of an age-old tradition—and an increasingly younger, hipper crowd is taking notice. These younger consumers, craving…